Oliver Sweeney’s long copy

Subject line: Last week to enjoy our gift of £50 | Get shirty (Part 2)

Oliver Sweeney took an unusual long copy approach to selling a shirt in this email. The copy brings the product to life with comments about wearing it for meetings and for downtime with the kids, making confident assumptions about who their target audience is. This is then followed by an annotated image of the shirt – a completely different way to present the product to appeal to a different set of readers. Although there is a lot of content the email feels clean, with a spacious mobile-friendly design.boardboardboard