Sephora’s jet set essentials

Subject line: Travel plans? We’ve got you covered.

Sephora are experts at creating long emails that flow well and look great – and this one is no exception. The little touches like the pencil lines, mascara-like font and hand-drawn arrows add personality and a tangible feel to the email where otherwise the black and white colour scheme and product images could have felt cold. The email is entirely image-based, with no live text, suggesting Sephora know how their audience is viewing their emails, and what to prioritize to create an effective design for them.